Chance The Rapper Clowns Major Record Labels On Tour

On Monday (April 24), the “No Problems” rapper performed at San Diego’s Valley View Casino for his Be Encouraged Tour and basically clowned eight of the most popular music labels by reconstructing their logos into something more comical and crude. All this while tauntingly showing off   the three Grammys he won this year   for Best New Artist, Best New Album for Coloring Book and Best Performance for “No Problem,” which featured his buddies 2 Chainz and Lil Wayne. Back in March, Chance disclosed on Twitter the extent of his relationship with Apple, who doled out half a million dollars for exclusive release rights to Coloring Book. Chance The Rapper has disrupted that mindset with his success and is potentially ushering in a new ethos for upcoming artists: you don’t need a label. Perhaps his astute business moves will make doing   independent music your own way the new normal, just as long as you still have your creative freedom and don’t   relinquish your publishing to a large corporation. Many have questioned how Chance got to be so successful. The 24-year-old was named one of   TIME’s 100 Most Influential People this year, and in the magazine’s blurb, fellow Chi-town rapper Common wrote,   “I’m glad Chance followed his dreams. I never felt the need to correct folks on my relationship with @apple but now that more people have tried to discredit my independence.. #chancetherapper #beencouragedtour
A post shared by Torrey Hager (@creativebz86) on Apr 25, 2017 at 12:24am PDT

During Chano’s production he was backed by a giant video screen that flashed the new label signage. Doubters have incessantly called him an industry plant, pointing at his father’s ties to the Obama family and also questioned his relationship with Apple Music and Jimmy Iovine. @apple gave me half a mil and a commercial to post Coloring Book exclusively on applemusic for 2 weeks
— Lil Chano From 79th (@chancetherapper) March 17, 2017

That was the extent of my deal, after 2 weeks it was on SoundCloud for free. San Diego, Ca – It used to be that getting signed to a major record label meant you were on. I hope he always does.”
But Lil Chano’s trek to independent success hasn’t happened without stark criticism. Only time will tell. — Lil Chano From 79th (@chancetherapper) March 17, 2017

I wanna clear things up. The Be Encouraged Tour is slated to continue throughout the rest of this year, wrapping up October 3 at the Hollywood Bowl in Los Angeles. I needed the money and they're all good people over there
— Lil Chano From 79th (@chancetherapper) March 17, 2017

Despite the disclosure, some are still doubtful of Chance’s “true” indie status. Previously, artists would have had to put their work up for sale, which is something the Chicago musician has never felt compelled   to do. Sony turned into Phony, Def Jam Recordings to Don’t Join Recordings, Aftermath Entertainment to   Can’t Do Math Entertainment, Warner Music Group to Wiener Music Group, Virgin to Villain, Motown to No Crown, Epic to Edick and Universal to Undiverse. Chance has   become known for his staunch belief in freedom from record labels and has found much success in it. Those are three awards Chance wouldn’t have been able to win if the Recording Academy hadn’t   changed its rules to allow streaming-only titles to be counted   for nomination. Some astute fans have pointed out that Iovine’s Interscope Records wasn’t included in the lineup of music labels he clowned.