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Walmart Announces Plans to Turn Parking Lots into Drive-In Theatres

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More information can be found here: walmartdrive-in.com. Although it is hard to top a real drive-in theatre, these alternatives will no doubt give people somewhere to go during the pandemic and they will potentially have a deep catalogue of films to work from. Of course, there are plenty of cities and towns that simply do not have a functioning drive-in theatre nearby, leaving them out of luck. Here is an excerpt from the official press release:

“Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie.”
Walmart is also serving as a presenting partner for Tribeca Drive-In, which is holding screenings at stadiums in New York, California, Texas and Florida throughout July. With most traditional movie theatres remaining closed or at least largely empty in the face of COVID-19, drive-in theatres are said to be experiencing a bit of a resurgence across North America this summer. Additional details will be announced closer to the start of the tour. Walmart’s drive-in tour will run through October. Are you planning on checking out the Walmart Drive-In? This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles. Starting in August, they will convert 160 of their store parking lots into a touring outdoor cinema experience with special programming planned courtesy of Tribeca Enterprises. Fortunately, for those who are still looking for a communal moviegoing experience outdoors, Walmart is stepping in to offer up their parking lots as a potential substitute.

Posted by Sean on July 6th, 2020   Filed under: Industry News
Walmart Announces Plans to Turn Parking Lots into Drive-In Theatres